Formula Oral Care, a business unit of Orang Tua (OT) Group is currently the market leader in toothbrush in Indonesia. The company was seeking to build a brand-new website to further enhance their brand on the Internet. Aside from TVC and Print advertising, Formula Oral Care had started online marketing by utilizing Facebook as the media for online branding/marketing. The company wished to have its own Formula Oral Care Website aside from the existing parent company’s site.
The CMS platform that we developed allows Formula Oral Care team to update website contents on their own: Articles, Products and all other contents with little or no knowledge in web programming language (HTML/CSS).