With the onset of the COVID-19 pandemic, the B2B industry, like all industries during this time, has been impacted. With lockdowns imposed on more than three billion people in almost 70 countries, we're seeing a new emphasis on eCommerce.

In 2020, Adobe commissioned WBR Insights to survey 100 CEOs, CTOs, CDOs and VPs of Marketing and Digital, Global Heads of eCommerce, and those of a similar standing from B2B companies across Europe to find out more about the challenges they face and the innovative solutions being brought to the table.

Read the report to find out:

• What types of infrastructure merchants have put in place
• Popular self serve options merchants want to implement
• B2C features that B2B merchants want to adopt